Demco Software Transforms Library Event Marketing with Demco® DiscoverLocal
[PRESS RELEASE] – Demco Software today highlighted the far-reaching capabilities of Demco® DiscoverLocal, its latest innovation that gives libraries priority in local search results. Launched in June 2017, the new product is the first truly comprehensive discoverability tool that promotes libraries’ events and resources on the open web without requiring a library name to be mentioned in the search query.
When community members search for local events or activities, programs offered by libraries that use Demco® DiscoverLocal are displayed near the top of the results! Clicking a library result provides more information about the event and a streamlined way to register to attend as well as details about library card signup and other available programs.
To use Demco® DiscoverLocal, libraries simply upload metadata via MARC records and the tool takes it from there, geotagging so search engines can discover each item. Search engines crawl tagged resources and events and promote them in results, providing searchers with the option to immediately reserve resources or sign up for a library event if necessary.
“Pew Research Center reports that 27% of library users took advantage of library events in 2016, up from the 17% participation reported the year before. That’s an impressive increase, but Demco Software is committed to helping libraries see even greater engagement,” shared Ravi Singh, Executive Director of Demco Software. “We start with driving attendance at existing events, but don’t stop there. Demco® DiscoverLocal’s analytics helps libraries offer precisely the type of programming that their users are seeking, increasing their ROI in these resource-intensive services.”