You likely send marketing emails before your summer reading program launches to promote your upcoming program and encourage participation. But email marketing doesn’t have to stop there. By continuing to send targeted emails during and after your program, you’ll reap even more rewards for your program and your library. Douglas County Libraries in Colorado, which exceeded its summer reading participation goal by 5% using this approach, offers tips for leveraging this promotional outlet.
Transitioning from a summer reading program to summer learning can offer a host of benefits to your library — and your community. By offering patrons new ways to hone important skills and pursue their interests, you’ll expand the reach of your library in your community while combating the summer slide in more than just reading skills. From cooking to experimenting to inventing, this list of activities will inspire you to incorporate new types of literacy activities into your own summer program.
In recent decades, technology has vastly changed the landscape of libraries, making services more accessible to patrons and saving staff time and resources. Thanks to smartphones and tablets, the next era of library technology is here — library mobile apps. In this post, we’ll explore five of the many ways that a library mobile app makes life easier for patrons and staff alike.
While social media might seem like the best way to reach potential summer reading participants, traditional media, like newspaper and radio, is still an effective way to reach large numbers of community members. Follow these pointers to make the most of these tried-and-true marketing methods.
Social media can be one of the most effective ways to get the word out about your summer reading program. Check out these tips for planning and executing a social marketing campaign.
Library technology is becoming more and more intuitive, giving you the option to take administrative tasks like event and room management off your crowded plate. What should you focus on with the time you’ll free up? In this post, we’ll explore a few of the activities most worth your time and attention once you allow technology to lighten your load.
Looking for a new way to spread the word about your summer reading program? Making school visits can give you the perfect opportunity to recruit students to participate in your program.
During Library Card Sign-up Month and beyond, celebrate the invaluable services that libraries offer their communities by adding a few “nontraditional” resources to your collection, from audiovisual equipment to crafting tools, cooking utensils and science kits.
Looking for more effective ways to use your website and email to promote your summer reading program? Check out these handy tips for making the most of these digital marketing tools.